Philips launched 21:9 TV last year. Last week, the company announced 3D version of the 21:9 TV and will be available from late summer 2010. It has a 21:9 aspect ratio allowing you to view movies as they were meant to be seen (2.39:1), rather than with borders at the top and bottom. The 3D versions come in 8000 and 9000 series. Prices are yet to be announced, but Philips won’t be charging a “premium” for the 3D TV.

Philips is using active-shutter technology to deliver 3D. This is the same system most other manufacturers use. The technology relies on a transmitter to sync a pair of glasses, which in turn produce the 3D effect by shutting off one eye at a time.

No 3D glasses will be supplied with the Philips’ TV, customers have to purchase these separately. Philips’ 56-inch 21:9 TV is the natural platform for 3D.